Bmg Entertainment Case Pdf
Access to case studies expires six months after purchase date.Publication Date: July 03, 2000This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music.
This case includes a brief history of the music industry, a description of the industry's current structure and economics, and a description of digital downloading efforts. When you place your first order on HBR.org and enter your credit card information and shipping address, 'Speed-Pay' ordering is enabled. 'Speed-Pay' is a service that saves the credit card details from your most recent purchase and allows you to re-use that card for future purchases.
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Sony Bmg Music Entertainment
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